Seed to Shelf: How KraveBeauty made sustainability a business advantage

How do you embed sustainability into a growing consumer brand? In this session, Liah Yoo, Founder & CEO of KraveBeauty (Certified B Corp), and Abigail Dateo, Senior Associate at OnePointFive, explore how sustainability can be integrated across products, operations, reporting, and business growth. Hear lessons from KraveBeauty's evolving "seed-to-shelf" sustainability strategy, the challenges of balancing impact with commercial priorities, and questions submitted by the OPF Academy community. — Want to ask your own questions in sessions like this? OPF Academy members get exclusive access to live expert sessions and direct conversations with industry leaders. Build practical sustainability skills through our practitioner-led courses in Carbon Accounting, Life Cycle Assessment (LCA), and Sustainability Reporting & Disclosures. Learn more: https://opf.degree/academy