Measurecamp Amsterdam: The (un)conference that brought it all back

After 20+ years in digital analytics and Martech, I thought I’d seen it all. But my first Measurecamp Amsterdam was a reminder of everything that still excites me about this field. No fixed agenda. No stages or egos. Just brilliant people posting their ideas on a board and running with them. From analytics therapy to building your own tracking stack, to hard truths about data quality. It was a refreshing mix of energy and honesty. And then there were the people. Old friends, new voices, and moments that will stay with me for a long time. I even recorded a podcast on a sunny Walk & Talk with Stefania from AVO, and (after a brief mix-up) won the unPub Quiz. This post is my way of saying thanks and planting the seed for next year’s edition where I will definitely attempt to get my session on the board. If there’s one (un)conference you attend in the data world… make it Measurecamp.