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The Rural Purge of Early 1970s TV (My So-Called Livestream #77)

What was “the rural purge” and how did it open TV to a new era of programming? In 1970, CBS television was dominated by rural and country-themed TV. By the end of 1971, that had changed entirely. CBS launched one of the most dramatic shakeups in television history. Practically overnight, the network canceled a slate of hit programs—shows that still ranked among the most popular in the ratings—because executives decided they no longer fit the image they wanted to project.

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