this company is ruining gaming

NBA 2K may be showing exactly what is wrong with modern gaming. NBA 2K27 costs $70, MyPLAYER builds can cost around $100 each, old games lose their servers after only a few years, and now Season 2 has introduced GOAT Builds that can be significantly better than the builds players already spent money upgrading. And somehow, that still isn’t the whole story. In this video, I break down why NBA 2K27 has become one of the clearest examples of aggressive monetization in gaming — from VC and pay-to-win MyPLAYER builds to GOAT Builds, seasonal badge resets, battle-pass grinding, server shutdowns, cheating, and the constant pressure to spend more money just to stay competitive. We talk about: • NBA 2K27 GOAT Builds replacing older MyPLAYER builds • Why players are spending hundreds of dollars on VC • NBA 2K25 being delisted and losing online functionality • Why your MyCAREER progress eventually disappears • Season 2 badge resets and the Level 40 grind • NBA 2K27 Battle Pass and level skips • Cronus Zen and cheating in NBA 2K27 • NBA 2K27 anti-cheat problems • Why stronger builds keep releasing every season • Why players are returning to NBA 2K15, 2K16, 2K17 and older games • What NBA 2K’s monetization could mean for the future of gaming This is bigger than basketball. If publishers can charge full price for a game, sell competitive upgrades, make previous purchases obsolete, reset progression, shut down servers, and then ask players to start over again the following year, other games will absolutely take notice. NBA 2K27 Season 2 may have pushed the franchise too far. #NBA2K27 #NBA2K #Gaming ►Discord: https://discord.gg/5TZbzWrfEG ►TikTok: https://www.tiktok.com/@realjackedbill?lang=en ►Subscribe to the 2nd channel: https://www.youtube.com/channel/UC8VCA9PEUv3BeWmIsFJ_E-Q ► Instagram: https://www.instagram.com/jackedbillfitness/ ► Tube Buddy Affiliate Link: https://www.tubebuddy.com/pricing?a=JackedBill