Explaining permanent life insurance with a metaphor

Prospects will better connect with you when you use language that resonates with them. Longtime MDRT and Top of the Table member George Sigurdson, CLU, of Canada, shares the metaphor, which he calls “put me on your payroll,” he uses for explaining permanent life insurance to business owners. Watch more of his 2017 MDRT Annual Meeting presentation. Find more insights from MDRT members around the world at https://www.mdrt.org/learn. When MDRT members log in, they’ll see exclusive content. Learn more about MDRT and its family of brands at https://www.mdrt.org/about-MDRT/family-of-brands/. You can also find more content in the MDRT Blog at https://www.mdrtblog.org. #MDRT #MDRTvideo #insurance