2 years of GTM engineering knowledge in 40 minutes

Try Clay for FREE: https://clay.link/gtm-knowledge Join the Unlock GTME community: https://www.unlockgtme.com/ Grab all the resources mentioned in the video: https://tim-yakubson.kit.com/2-years-of-gtme Some links above are affiliate links. WATCH NEXT Free 6-hour Clay course: https://www.youtube.com/watch?v=1JiLlbgyVWo&t=10s&pp=ygUSNiBob3VyIGNsYXkgY291cnNl CHAPTERS 00:00 Intro 01:31 Tip no.1 04:02 Tip no.2 09:05 Tip no.3 11:16 Tip no.4 13:12 Tip no.5 14:25 Tip no.6 16:08 Tip no.7 20:01 Tip no.8 23:50 Tip no.9 24:49 Tip no.10 27:05 Tip no.11 28:13 Tip no.12 29:09 Tip no.13 30:32 Tip no.14 32:50 Tip no.15 36:37 Tip no.16 38:48 Tip no.17 What does it actually take to become a GTM engineer? After two years running a Clay-certified GTM engineering agency, 70+ implementations, and training 1,100+ students, Tim shares 17 lessons he wishes he knew earlier. This is a practical roadmap for breaking into GTM engineering: build a foundation in B2B sales, find real inefficiencies before choosing tools, learn Clay, get hands-on experience, collect proof of your work, and choose the career path that fits you. Tim also covers communities, LinkedIn, certifications, AI coding tools, and how to keep learning without paying for every sales tool yourself.