The one career skill nobody ever teaches you | Marina Zayats | TEDxFS

Success is often attributed to hard work, dedication, and expertise—but these alone are rarely enough. In this TEDx talk, Marina Zayats challenges the conventional view of career success. Drawing on her experience advising CEOs on personal branding and corporate influence, she argues that communication and visibility are the skills that truly accelerate careers. Marina offers a fresh perspective on building authentic leadership presence and explains why being seen and heard is just as important as working hard. As the Managing Director of Schaffensgeist, Marina advises on CEO branding and corporate influencing, and is also the author of Digital Personal Branding. She brings a unique perspective on building authentic leadership presence in the digital age. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx