Free App Marketing Strategies you should be using (No Paid Ads)

If you’re an indie app developer who hates marketing, this video is for you. Today I’m breaking down 3 developer-friendly app marketing strategies that helped me get 11+ million downloads across my apps. All without paid ads and without becoming a marketer. Marketing does not come naturally to engineering minds. It definitely didn’t for me. But after building 50+ apps over the last 13 years, I discovered a handful of marketing tactics that consistently work, even if marketing drains your energy. In this full walkthrough, I cover: - Why app marketing matters even if you hate it - How to get free, organic traffic from outside the App Store - How ASO really works - How to build a simple website that ties all your marketing together - How to run a “launch tour” - List of Websites to post your App All of these methods are developer-friendly, scalable, and cost zero dollars. 📖 Marketing Chart: https://drive.google.com/file/d/11BT3B_akUaPeFYt0Q-Cmev8IqXpqIiHJ/view 🔗 Try TinyFast for Mac: https://tinyfast.app 🐦 Twitter: https://x.com/MelvinZammit 00:00 – Intro 00:40 – Why App Marketing Matters More Than Ever 01:21 – Tactic #1: ASO 02:04– ASO Ranking Factors 05:28 – How to Improve App Store Conversion Rate 07:47 – Tactic #2: Website & SEO 10:20 – Landing Page Optimisation 12:00 – Tactic #3: My App Launch Tour