Introducing the New Skift

A year ago, we asked what Skift would look like if we started it today. This is the answer: Skift Intelligence, and a company rebuilt around the decisions travel’s leaders have to make. A year ago, we asked ourselves one question: if we were starting Skift all over again in 2026, what would it look like, and how would people use it? You're looking at the answer. For fourteen years, people have said "I read Skift." Now they can say "I use Skift." That is the whole change, in one word. Skift has become the decision engine for the business of travel: fourteen years of journalism, research, events, and advisory work, brought together with one point of view and pointed at the decisions the people who run this industry have to make. We call it Skift Intelligence. Here's what you can expect: https://skift.com/2026/09/22/the-new-skift/