Can Traditional Kueh Win Over Young Singaporeans? | Next Order Of Business

Can traditional kueh win over young Singaporeans? Kueh Ho Jiak is bringing a modern twist to heartland heritage. Selected for Enterprise Singapore and HDB’s 12-month Sprout@AMK incubator, second-generation owner Elizabeth Chan is launching Singapore’s first walk-in DIY kueh bar. The goal: to engage a younger demographic by turning traditional kueh-making into an accessible, hands-on craft. Is hands-on kueh making the formula to winning over the next generation? In partnership with Enterprise Singapore. WATCH MORE https://youtu.be/O2Tp1L9eV5I 00:00 Modernising Kueh Ho Jiak 01:22 Kueh Ho Jiak’s big experiment 02:28 Brainstorming a new identity 02:48 Distilling an idea with a branding consultant 05:24 Bringing their vision to life 06:46 Keeping up with trends: F1 kueh? 08:01 Will the DIY kueh bar work? 09:58 What’s next? ========== #CNAInsider #NextOrderOfBusinessCNA #Singapore #Business #Entrepreneur #Traditional #Modern For more, SUBSCRIBE to CNA INSIDER https://cna.asia/insideryoutubesub Follow CNA INSIDER on: Instagram: https://www.instagram.com/cnainsider/ Facebook: https://www.facebook.com/cnainsider/ Website: https://cna.asia/cnainsider