The Rise and Fall of Craftsman — The Brand Built To Last Forever, Sold For Parts

#AmericanManufacturing #Sears #Craftsman The Rise And Fall of Craftsman — The Brand Built To Last Forever, Sold For Parts For almost a century, Craftsman sat in more American garages than any other brand. Backed by a lifetime warranty so simple it felt like a contract with the working class: walk into any Sears, hand over the broken tool, walk out with a new one. Any reason. No limits. No expiration date. This is the story of how a five-hundred-dollar trademark bought from a small Pennsylvania outfit in 1927 became the most trusted name in American tools — and how thirty years of quiet, compounding decisions hollowed it out long before the bankruptcy filing made it official. The tool empire Sears built, extracted, and sold for parts. Iron Ledger documents the rise and fall of America's greatest toolmakers — the brands that built the industrial age, and the boardrooms that dismantled them. New stories every week. #Craftsman #Sears #AmericanManufacturing