Customer Identity Navigating Cookieless World & AI

At the @MarTechisMarketing Conference, the Vibe Marketing Lab team checks in on projects supporting Harlem Grown, including Greg Boone’s children-focused “Harlem Comics” concept and a new micro-donation campaign built using “vibe coding,” where AI helps generate product requirements and code. The session then shifts to a panel moderated by Craig Schinn of Actable featuring Jay Mandell of Clean Data Alliance, Ana Mourao (The Experimental Marketer) and Amar Ramakrishnan of Osano. They explore the evolving identity landscape and how marketers can build trust while staying compliant. In this session, Marketers will learn: • The differences between first-, second-, third-, and zero-party data • Why low-quality inferred data creates major risks • How clean rooms enable consented, privacy-safe data collaboration • Why transparency and value exchange are essential for customer trust • How privacy-by-design governance should guide marketing strategies #marketingtechnologist #marketingtechnology #martech #customerdata #aiinmarketing #marketingskills