How To Find Consumer Insights In Marketing?

Where to find insights is often a hard place to start any project. Insights are vital to a good strategy and in this video I help to show you where you can find insights for advertising strategies. I look at finding insights in thought pieces and give three examples of finding insights in thought pieces. ————————— ⚡️STRATEGY MATE - https://strategyfinishingschool.com/lm-strategy-mate 📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/lm-100-creative-ideas 💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/strategy-papers ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🔴 SUBSCRIBE & LEARN STRATEGY: https://www.youtube.com/c/JulianCole ————————— 🔥 Follow me on INSTAGRAM: https://instagram.com/byjuliancole TWITTER: https://twitter.com/juliancole ————————— ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. WEBSITE: https://strategyfinishingschool.com/