Navigating UMD’s Market Research Databases: From Data to Business Insights (incl Simply Analytics)

Embarking on the journey of understanding your market, analyzing competitors, and delving into industry trends can be a formidable challenge. Fortunately, the University of Maryland, College Park Libraries provides complimentary access to a wealth of databases covering diverse business domains. From comprehensive industry reports and company profiles to demographic statistics, marketing insights, and financial data – our collection is a treasure trove. Join us for an enlightening online workshop where Zaida Diaz, a seasoned Business Librarian, will be your guide through the maze of resources. Juan Vasquez will introduce Simply Analytics, a database containing important business, economics, and demographics data.