I've Spent 4,000 Hours on the Phone About Weed | LMC Media

LMC estimates he's spent three to four thousand hours on the phone with people in cannabis, hearing their version of events. His read: a lot of them are straight up lying, and most of the rest are incentivized to shape it. He talks about why he's developed a strange compassion for some of the people this industry treats as villains. Not all of them, some earn it. But walk back far enough on most and you see how they got there. Lance gets into his own version of the problem. Someone says something on the podcast that stops the room, and within 24 hours he gets the call. On our friendship, on everything we've built, do not let that go out. Some of these are people he's known ten years before they ever sat down. He says the show would be fifty times bigger if he just ran everything unedited. They both talk about what doesn't make it out and why. Manic episodes. Fiancés calling. Two weeks of footage documenting somebody's life falling apart that neither of them will ever publish. Plus the real reason LMC has stepped back from investigative work: the model doesn't pay. Thousands of hours, real enemies, and no revenue at the end of it. He explains what he's rebuilding first. Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com. Subscribe for new episodes every week. RAW Rolling Papers. King size wides, the uncreased fatties, the RAW king size blacks, and the Phoenix flintless lighter with a windscreen and poker. Grab authentic through https://rawthentic.com/ Chapters 0:00 Four thousand hours 1:13 Compassion for the villains 2:36 Getting in those rooms 3:50 What he leaves out 4:02 The 24 hour call 5:14 Befriending the media 5:56 When someone's not okay 6:47 Filming the downfall 9:30 What's the incentive 10:52 Why history still matters 12:15 The work nobody sees 13:47 Build the foundation first #LMCMedia #FSOTD #FirstSmokeOfTheDay #CannabisMedia #CannabisPodcast #WeedPodcast #Journalism #Documentary #CannabisIndustry #cannabishistory