How I Scaled My App From $0 to $100K ARR in 6 Months

I scaled my app Yorby from $0 to $100K ARR in 6 months, and in this video I walk you through the full story of how we got there and the key lessons that actually made the difference. This is the complete timeline of how my co-founder and I built Yorby from scratch, grew it to $5K/month using nothing but organic AI-generated social media content, hit a plateau for two months, then broke through to $8,400 MRR by going upmarket and launching a premium B2B offering. I also share the specific insights that made this product more successful than the 13 apps I built before it, including why we removed the free tier, why we stopped competing on price, and why the "make more money" pitch works so much better than "save time." If you're an indie hacker, solo founder, or developer trying to build your first profitable SaaS, this is the honest breakdown of what it actually took. Chapters: 00:00 Hitting $100K ARR 00:49 What Yorby Does 02:28 The Stripe Proof 03:22 How It Started: 14 Apps, 2 Pivots 03:51 The Vacation That Accidentally Launched Our Startup 05:28 The Plateau We Got Stuck In for 2 Months 05:56 The B2B Pivot That Broke Us Out 08:46 99% of Our Growth Came From One Thing 09:39 Key Lessons From the Journey 16:02 Final Thoughts Check Out Yorby, the social media marketing tool for startups: https://www.yorby.ai?utm_source=yatb-yt Want to work with me 1:1? Book some time with me at https://www.youraveragetechbro.com Check out my AI-powered interview prepping tool: http://perfectinterview.ai/?utm_source=yatb-yt Check out my latest SaaS product to start automating your job: http://montee.ai/?utm_source=yatb-yt Follow me on TikTok: https://tiktok.com/@youraveragetechbro Follow me on Instagram: https://instagram.com/youraveragetechbro #buildinpublic #indiehacker #founder