Nobody Is Safe From Josh Hokit

Josh Hokit just released an AI-generated rap video, and Chael Sonnen thinks it's one of the most creative things a UFC fighter has done to promote himself. The video takes shots at Ciryl Gane, Jon Jones, and even Ilia Topuria, while somehow finding room for every one of Hokit's sponsors. But instead of feeling like an advertisement, it works as entertainment. Chael explains why that's such a big deal. Hokit and his team have found a way to promote a potential heavyweight title fight, build interest in the division, and support the UFC's own marketing efforts without waiting for the promotion to do it for them. And that's only the beginning. While Alexander Volkov, Sergei Pavlovich, and Alex Pereira have their own championship ambitions, Hokit is doing something different. He's calling people out, creating rivalries, and making sure nobody in the division can ignore him. First, he has to get past Ciryl Gane, and Chael isn't overlooking how difficult that challenge will be. But if Hokit becomes heavyweight champion, Chael believes the UFC could have a very different kind of personality holding the belt. #JoshHokit #ChaelSonnen #CirylGane #JonJones #IliaTopuria #UFC #MMA Bad Guy Inc merch now available at https://BadGuyInc.com Click here to subscribe: https://bit.ly/3FrHIPK Follow me on IG: https://bit.ly/3HY7BIE Follow me on Twitter: https://bit.ly/3tvY5J7 Follow me on Threads https://www.threads.com/@sonnench