How NIL Deals Are Turning High-School Sports Into Big Business | WSJ

Amateur athletes’ ability to sign endorsement deals that monetize their name, image, and likeness has pumped billions of dollars into college sports. Now it’s coming for high school athletes. For some parents and coaches, NIL deals create welcome opportunities for students to offset the growing costs of elite youth sports. Others, especially in the six states that still restrict NIL activity before college, think allowing teenage athletes to cash in on their personal brands takes the increasing professionalization of amateur sports too far. Chapters: 0:00 The high school NIL industry 1:12 Meet Chris Coleman 3:16 The math of the deals 4:35 The NIL deals and high school 6:00 Florida vs. Texas WSJ Originals features in-depth reporting, investigations and on-the-ground journalism that uncovers the forces shaping business, politics and the world around us. #Sports #NIL #WSJ