How to answer: Why this firm?

"Why do you want to apply to our firm?"... This is one of the most common questions in the application form and it's one where I think a lot of aspiring lawyers could make their answer much better. It's easy for your answer to end up repeating all of a firm's awards and achievements back to them - but that's not what they want to see. A good answer to this question can show off your personality as well as demonstrating the research you've done into the firm. While I can't tell you why you want to work at your preferred firm, I'm going to go over a strategy that I'd recommend for you to use when you're faced with this question... to make sure you've got a well-reasoned and tailored answer for the firm every single time. I hope this video will help you out in your applications! Use the comments section to let me know your thoughts and what topics you want me to cover. 🤔 WHO AM I: I'm Idin, a qualified lawyer in New York. I'm also on the road to qualification in the UK at a commercial firm in London. 🎶 - Serenity - Lofi Hip Hop Beat 🎶 - Floating - Smith The Mister 🎶 - Lakey Inspired - Better Days