OnePlus lost it all.

What happened to OnePlus? This video explores how the original "flagship killer" lost its identity—from rising prices and the Oppo merger to OxygenOS changes and a confusing product lineup and now looks completely finished... Love podcasts? Try Pixelated: A 9to5Google Podcast - https://pca.st/nj4u Subscribe ► https://bit.ly/9to5G | Read full article ► https://9to5google.com/2026/07/10/what-went-wrong-with-oneplus-video/ FTC: We use income-earning auto-affiliate links: https://9to5mac.com/about/#affiliate Want to sponsor the next 9to5Google video? Get in touch: partnerships@9to5g.com ## Follow us https://www.instagram.com/9to5google/ https://twitter.com/9to5Google/ https://facebook.com/9to5Google/ Damien: https://www.threads.net/@damienwildeyt Jordan: https://twitter.com/JordanInTheKnow 🎥 Other channels 🎥 https://youtube.com/9to5Mac/ https://youtube.com/electrekco/ https://youtube.com/9to5Toys/ https://youtube.com/dronedj/ Timestamps -- 00:00 The Rise of OnePlus 00:39 Building the Enthusiast Brand 01:55 Why Growth Became Difficult 03:28 Losing the Flagship Killer Edge 04:46 Price Increases & Hardware Trade-offs 06:54 Carl Pei Leaves & Oppo Merger 07:36 The Fall of OxygenOS 08:27 Too Many OnePlus Models 09:28 Losing the Core Audience 10:37 Is OnePlus Finished? --