The AI Operator: the rarest skill in business right now | Gabriel Hubert, CEO of Dust

Most companies think they're adopting AI. They're not, they're decorating old processes with new tools. In this keynote, Gabriel Hubert, CEO & co-founder of Dust, breaks down what it actually takes to transform a company with AI not just experiment with it. - Why the best AI operator in your company probably isn't the person who uses ChatGPT the most - The "skeuomorphic AI" trap: why upgrading old processes with AI misses the point entirely - What separates surface-level AI adoption from real organizational rewiring - Why AI transformation is a time, incentive, and people problem — not a technology problem - How to build a company that continuously adapts to AI (instead of buying a one-time fix) Gabriel uses the analogy of telephone operators, iPhone skeuomorphic design, and the shift from CD-based operating systems to continuous updates to explain where we are in the AI transformation curve and what leaders need to do next. Featuring real stories from Dust customers across industries, this session is for operators, executives, and anyone responsible for making AI work at scale. --- Chapters: 00:00 - Introduction 01:21 - The AI Operator: a new rare skill 03:37 - What makes a great AI Operator 05:19 - Sandra the accountant: why transformation is an incentives problem 07:10 - Skeuomorphic AI: the trap companies fall into 10:33 - Dust's mission: a subscription to continuous improvement 14:27 - Customer panel preview --- Learn more about Dust: https://dust.tt