₹2000 से बनाया ₹1600 करोड़ का Brand! Kesh King, Pet Saffa, Dr. Ortho | Ft. Sanjeev Juneja | RMP

Welcome to the 89th episode of the Rahul Malodia Podcast, where we break down real business stories, brand building, and the thinking behind India’s most successful entrepreneurs. 🚨 Sanjeev Juneja on Building Kesh King, Dr. Ortho & The Science of Creating Mass Brands in India In this episode, we sit down with Sanjeev Juneja, one of India’s most successful brand creators in the FMCG and Ayurvedic healthcare space. Over the last 20 - 25 years, he has built multiple household names including Kesh King, Dr. Ortho, Pet Saffa, Roop Mantra, and Sachi Saheli. We go deep into his philosophy of consumer-first brand building, where demand is created through strong communication rather than aggressive sales. Instead of relying on large sales teams, his businesses focused on creating consumer pull, which naturally drove distribution and retailer demand. We also discuss the real role of celebrity endorsements in India, with campaigns featuring names like Juhi Chawla, Raju Srivastav, Javed Akhtar, and Ajay Devgan. While celebrities help build trust and visibility, the real driver of success, according to him, is product effectiveness and clarity of communication. Beyond marketing, the conversation covers how to build products using contract manufacturing, when to scale production, how to manage trade relationships, and why keeping operations simple is often the biggest advantage. What You’ll Learn In This Episode: 🔹 How Sanjeev Juneja built multiple successful FMCG brands from scratch 🔹 The step-by-step process of launching and scaling a “hero product” 🔹 The real role of celebrity endorsements in building trust 🔹 How to identify market gaps and turn them into scalable brands 🔹 How to build strong trade relationships and distribution 🔹 The mindset required for long-term success and balance in life Guest: Sanjeev Juneja – Founder, Divisa Herbals Pvt. Ltd. ---------------------------------- 0:00 – Introduction 1:46 – What You’ll Learn in This Podcast 3:03 – Childhood & Early Life Journey 5:35 – How Did You Enter Business? 8:13 – How Did You Scale Your Business Successfully? 11:25 – The Idea Behind Launching Kesh King 16:20 – Initial Marketing Strategy of Kesh King 25:14 – The Story Behind Pet Saffa Brand 30:18 – How Raju Srivastava Was Signed for Pet Saffa Ads 33:15 – ROI of Celebrity Endorsements Explained 38:14 – How the Idea of Dr. Ortho Came Up 41:58 – How You Onboarded Javed Akhtar for Ads 44:42 – Story of Room Mantra & Sachi Saheli Brands 46:38 – How Big Is Your Team Today? 49:32 – Team Management Strategies That Work 57:43 – How to Measure ROI in Advertising 1:01:33 – Mindset Behind Building a Bootstrap Business 1:02:51 – Branding Masterclass (Deep Insights) 1:08:28 – Manufacturing Process & Challenges 1:10:20 – Marketing Strategies That Actually Work 1:15:48 – Personal Life & Habits 1:18:38 – Work-Life Balance Reality 1:20:29 – Role of Family in Success 1:27:18 – IKJ Foundation & Social Impact 1:29:48 – Business Advice for Entrepreneurs 1:32:45 – Rapid Fire Round 1:33:51 – Final Words & Closing Thoughts ---------------------------------- Rahul Malodia is a professional CA, Management Consultant, And Business Coach. He started a revolution for Businessmen, with a mission in his eyes of Business Freedom. He begins with a basic session where you will find every aspect of your business. It is applicable to every business, be it big or small. ---------------------------------- Mobile : +91 7650067000 Email : podcast@rahulmalodia.com ---------------------------------- ► Vyapari 2 CEO: https://tinyurl.com/V2C-Podcast ► Instagram: https://www.instagram.com/rahulmalodiaofficial/ ► Facebook: https://www.facebook.com/RahulMalodiaOfficial ► WhatsApp: https://whatsapp.com/channel/0029Va8xHVF3AzNRtmpZ5n0u ► Spotify: https://open.spotify.com/show/3uxZugt5th5lO7tM3XYLL1 ► Twitter: https://twitter.com/carahulmalodia ► LinkedIn: https://www.linkedin.com/in/rahul-malodia-5ab2138a/ ► Telegram: https://t.me/CArahulmalodiaofficial ► FB Community: https://www.facebook.com/RahulMalodiaOfficial/groups ► Website: https://rahulmalodia.com/