Facebook Ads Just Changed Forever... (Andromeda 2.0)

Work with me - https://www.disrupterschool.com/DA-YT?video=R9LohMZB63M Work with my agency (Disrupter Agency): https://disrupterschool.com/agency?video=R9LohMZB63M Big changes just landed in the ad account. In this video, we break down Andromeda 2.0 and what it means for running, testing, and scaling your ads right now. If your costs have fluctuated or your standard setups aren't delivering like they used to, you'll see exactly how this update affects ad delivery, creative testing, and campaign structure—plus how to adapt your strategy to keep winning. In this video, we cover: • What Andromeda 2.0 is and why it matters • How delivery and targeting dynamics have shifted • Practical adjustments to make inside your ad account today • The creative and campaign structures working best right now 2009 - Began Growth Hacking on Myspace for Entertainment Businesses 2012 – Started my 1st Organic Growth agency and launched my 1st Facebook Ad 2015 – Recruited to be Paid Social Supervisor for Omnicom $1M+ daily budget: Nissan, CBS, Activision, Apple, Levis... 2016 - Hired at Hyfn to be Senior Social: New Balance, Candy Crush, Pizza Hut, and more! 2017 – Joined 310 Nutrition as Director, Growth and Acquisition, and was a founding member of the Facebook Disrupter Group (grew from $15m to $98m in 20 months) 2018 – Helped write the Power 5 Best Practices for Facebook Ads, Started Disrupter School 2019 - Recruited to MyLife as Director of Conversion and Revenue, Scaled from $3k a day to $50k... started my 3rd Paid Social Agency 2021 – Launched Facebook Ads MBA Program for serious business owners and media buyers. 2022 – Drove my 1st Million in Annual revenue for my own brands, Joined Underoutfit as a Partner 2023 – Paid myself my 1st Million from my own brands, Underoutfit scaled from $50k a month to $1M a week 2025 – Launched Disrupter Academy... Thousands taught, hundreds scaled, one focus: ads serve the business, not the platform. ---------------------------------- 0:00 Meta Ads Just Changed Forever (Again...) 0:22 The Andromeda 1.0 Problem 1:43 The Andromeda 2.0 Update 5:41 The Step after Andromeda 2.0 6:43 The HexClad Case Study 8:32 Why Ads Die Quickly 10:35 The Ad Fatigue Lie 12:28 The One Thing 15:00 The Biggest Question 16:25 The Olympic Rings 18:08 The Update in Three Points