Mid-Year Reset: Realigning Your Go-To-Market Strategy for Q3 & Q4

Is your business on track to hit its goals this year—or is it time for a reset? In this episode, we are joined by Michael Haynes, business growth strategist, international speaker, and author, to discuss how business owners can evaluate what's working, identify what's holding them back, and realign their go-to-market strategy for a stronger second half of the year. From customer acquisition and retention to positioning yourself as a trusted advisor instead of just another salesperson, Michael shares practical insights that every B2B business owner can apply. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: • Why a mid-year business review matters • Realigning your go-to-market strategy for Q3 & Q4 • Customer acquisition vs. customer retention • Becoming a trusted advisor instead of another vendor • Leading with insights instead of sales pitches • Common growth mistakes business owners make • Practical strategies for sustainable business growth 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 Introduction 02:15 Why every business needs a mid-year reset 10:30 Evaluating what's working (and what isn't) 20:45 Building a stronger go-to-market strategy 32:10 Customer acquisition & retention strategies 43:20 Becoming a trusted advisor 54:00 Final advice for business owners 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗛𝗮𝘆𝗻𝗲𝘀 🌐 https://listeninnovategrow.com/ 💼 LinkedIn: https://www.linkedin.com/in/michaelhaynes/ 📘 Listen. Innovate. Grow.