I Investigated The Companies That Ruined Australian Chocolate
We investigated what happened to Australian chocolate after the overseas takeovers, from the shrinking Freddo Frog to Violet Crumble and Polly Waffle. For years, we've all been saying the same thing: chocolate isn't what it used to be. So we followed the paper trail. One little frog lost a fifth of its weight. One family block lost a whole row of squares. And one chocolate bar was described by its own owner as a small brand in their portfolio, after more than a century on the shelf. In this video we look at the MacRobertson's and Hoadley's families, Cadbury's Claremont factory in Tasmania, the 2009 palm oil backlash, Kraft's takeover of Cadbury, and what happened to the Polly Waffle, the White Knight and the Violet Crumble. We also look at the chocolates and brands that came home, and at the other side of the story: the cost of cocoa, and what the companies say. Does the chocolate taste different to you, or is it just the memory? And who gets the blame, Cadbury, Nestlé, or the cost of cocoa? Tell us in the comments. We'd love the argument. If you're on the TV, the subscribe button sits just under the video. One press, and you'll keep getting more of the Australia you grew up in. TIMESTAMPS 0:00 Intro 0:41 The Freddo Frog gets smaller 1:49 MacRobertson's and the Fitzroy factories 2:51 Hoadley's and Violet Crumble 3:27 Claremont, Cadbury's Tasmanian factory 3:55 The 2008 restructure 4:21 2009: Old Gold and the palm oil backlash 5:34 Kraft buys Cadbury 6:10 The family block loses a row 6:43 Eighty jobs go at Claremont 7:23 Polly Waffle is dropped 8:04 The White Knight 8:57 Violet Crumble is sold 9:46 Bertie Beetle and the showbags 10:23 The ones that came home 11:15 Vegemite comes home 11:45 Where we are now 12:51 To be fair to the other side 14:06 Your turn Sources: The New Daily, SBS, InDaily, Australian Manufacturing, AusFoodNews, iTnews, Confectionery Production, Chocablog, Australian Dictionary of Biography, Darebin Libraries, Yahoo News, Wikipedia. #GoldenOutback #AustralianNostalgia #AustralianHistory
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