What To Say When Your Customer Asks For The Best Price

What should you say when a customer asks for your best price on a car? It’s one of the most common questions in car sales: “What’s your best price?” Many car salespeople immediately start negotiating or offering discounts without first understanding what the customer is actually trying to accomplish. But giving away money isn’t always the solution. In this video, I break down my step-by-step approach to handling the best-price question while maintaining control of the sales process. You’ll learn how to: * Determine what the customer means by “best price” and whether they’re leasing, financing, or paying cash. * Identify their monthly payment or out-the-door budget goal. * Negotiate toward a realistic agreement and secure a commitment. * Discover which vehicle features and benefits matter most to the customer. * Present a more affordable vehicle when it better fits their needs and budget. * Build value in the vehicle they really want when their expectations and the numbers don’t align. The goal isn’t to avoid negotiating or pressure the customer into spending more. It’s to ask the right questions, understand their needs, and help them make an informed buying decision. Whether you’re new to car sales or looking to improve your negotiation and objection-handling skills, these are practical strategies you can apply in your next customer interaction. Subscribe to Parks Sales Training for real-world car sales training, negotiation techniques, closing strategies, and advice to help you become a more effective salesperson. #CarSales #CarSalesTraining #CarSalesTips #SalesNegotiation #ObjectionHandling