How a Yankees podcast grew into a 60-person media company

My newsletter: https://simonowens.substack.com/ Apple podcast: https://podcasts.apple.com/us/podcast/the-business-of-content-with-simon-owens/id1339451218 Spotify: https://open.spotify.com/show/2q92MEmWm2PP290t02QMAI Jomboy Media began as a Yankees podcast launched by Jimmy O’Brien and Jake Storiale with a small investment from a friend. Since then, it has evolved into a much larger sports media company, with dozens of channels, a roster of full-time creators, its own in-house sales operation, and even an original sports league called Warehouse Games. Much of that growth accelerated after Courtney Hirsch joined the company in late 2020, first to build out its advertising business and eventually to become CEO. In a recent interview, Hirsch explained why the company now builds around creators rather than individual shows, how Warehouse Games could evolve into a major entertainment franchise built on IP Jomboy owns outright, and why she believes apparel could become one of the company’s biggest businesses.