Disrupting The Snack Industry 🥜 with Josh Schroeter of South 40 Snacks

My conversation with snack industry LEGEND Josh Schroeter, the Founder and CEO of South 40 Snacks. South 40 Snacks is a Seattle-based snack startup selling fruit and nut bars. I've been invested in the company for almost 4 years now and have watched them grow from $1.5M in sales to ~$12M this year. I wanted to talk to Josh on HyperChange about what it's like to build a snack brand and why he thought he was going to be able to disrupt the nut bar category against giants like KIND bar and Peter Rahal's new David Bar. I'm a big fan of the snacks, especially the pistachio bar, mango bar and c cashews, I recommend you give South 40 a try! South 40 Snacks website: https://south40snacks.com/ 0:00 Intro 0:55 The Snack Industry 3:22 How Sahale Snacks Disrupted Trail Mix 4:07 South’s 40’s Transparency & Simplicity 5:33 What You See Is What You Eat 8:22 Giant-Sized Cashews 8:56 Telling The Sustainability Story 9:41 South 40 Snacks Nut Bars 10:39 The David Bar by Peter Rahal 11:24 Nut Bar for the Mainstream 12:18 Fruit Bars 16:22 Billion Dollar Snack Brand 19:20 How Social Media Has Changed Marketing 20:35 Innovative Distribution Strategy 22:22 Why Are You Focused on Snack Bars? 23:39 Upcoming Snack Bars From South 40 26:05 Global Expansion 26:58 Scaling Artisanal 27:52 Natural Food Revolution My X: https://twitter.com/gfilche HyperChange Patreon :) https://www.patreon.com/hyperchange Disclaimer: I'm an invested in South 40 Snacks persoanlly and through my Venture Capital Firm HyperGuap.