Brandon Marshall Breaks Down $11M Beef with Fred Taylor & Channing | What Killed I Am Athlete

Brandon Marshall finally sets the record straight on what really went down with Fred Taylor and Channing Crowder during the I Am Athlete split. Was it sabotage? Was it business? Or was it deeper than both? In this explosive interview, Loon gets Brandon to open up about: $200,000 in legal fees Fred & Channing's exit strategy Why Brandon offered 4% of a billion-dollar media empire Competing visions: podcast vs. platform What they never understood about ownership Harvard case studies, consulting firms, and running payroll during COVID Brandon reveals never-before-told stories about mentorship, survivor’s remorse, betrayal, and how he stayed solid while others played dirty. This isn’t gossip—this is GAME for young creators, first-gen millionaires, and Black entrepreneurs trying to own something in a backdoor industry. KEY MOMENTS: Why I Am Athlete split up The difference between equity & revenue share How most podcasts die when money comes in What Steve Stoute, Kevin Hart & Joe Budden taught him The $30M game plan & billion-dollar valuation SteveWillDoIt, 6ix9ine & playing with Black culture Why "No" is a complete sentence TIMESTAMPS: 0:00 – Intro: Brandon finally speaks on The Pivot breakup 1:33 – Did Fred & Channing try to tank IAA? 5:15 – Survivor’s remorse & overextending to save people 10:01 – "I offered 4% of a billion-dollar company" 14:45 – Platform vs podcast: vision breakdown 17:22 – Kevin Hart, mentorship & knowing the language 21:30 – SteveWillDoIt, Tekashi69 & disrespecting culture 25:40 – Business vs brotherhood 31:00 – Real IP talk: content ain't a platform 35:55 – $200K in legal fees just to structure deals 40:22 – Why Brandon never laid anyone off during COVID 43:05 – From $12K/mo to $150K/mo in revenue 46:45 – Harvard case study, BCG, and raising $30M 52:50 – The real reason most partnerships fail 56:40 – What 4% really meant 1:01:33 – What Channing Crowder got paid 1:07:00 – Ownership vs partnership explained Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast Brandon Marshall finally reveals what really happened with #FredTaylor & #ChanningCrowder after #ThePivot split. From billion-dollar deals to loyalty tests, this interview is for anyone building something real. #ItsUpTherePodcast #Loon #BlackExcellence #PodcastGame #NewMedia LINKS: 🎧 Listen on Apple & Spotify: https://linktr.ee/itsuptherepodcast🔥 Join Patreon: https://patreon.com/ItsUpTherePodcast💬 Discord: https://discord.gg/3AwsHfDcJB📺 Clip Channel: https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw🧢 Merch: https://teespring.com/its-up-there-podcast-merch👂 Apple Podcasts: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4🎧 Spotify: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ📱 Host Instagram: https://instagram.com/fogfo_looney📱 TikTok: https://www.tiktok.com/@fogfo_looney