Is Ruger Being Sold? What the Beretta Contract Actually Says

Did Beretta buy Ruger? The Ruger CEO just gave his big update and never said the word Beretta. Here is the Ruger news nobody read out: the Ruger Beretta deal, what Beretta Holding owns, and what it can't do. We follow the fight from Beretta's first SEC filing to the poison pill, the May deal and the $44.80 tender offer that left Beretta with 25%. Then we read the contract: the cap, the standstill, the media gag, and the one time Ruger's CEO said "We're always for sale." Subscribe for the paperwork read straight, and tell us in the comments: is Beretta the best thing for Ruger, or the beginning of the end? Chapters: 00:00 - Ruger Called It a Seizure 02:18 - Did Beretta Pick Ruger's CEO? 04:06 - Why Beretta Wanted In 05:55 - Beretta's First SEC Filing 07:54 - Ruger's Poison Pill 08:43 - The Day Ruger Stock Fell 20% 10:27 - 9.95% and a Meeting in Paris 11:48 - Washington Gets Involved 15:02 - "Seize Control" Goes Public 16:21 - Cash Offer, Board Says No 17:17 - The May Cooperation Agreement 20:44 - The $44.80 Tender Offer 22:16 - Why Beretta Stopped at 25% 23:23 - Reading the Contract 27:36 - The Board Seats That Aren't 28:24 - The FTC Order 31:38 - The Gag on Beretta 35:28 - What Beretta Did to Benelli and Sako 36:45 - Smith & Wesson, Winchester, Marlin, Colt 40:45 - The CEO's November Update 45:15 - "We're Always for Sale" 48:49 - The Only Thing Ruger Is Selling 50:20 - Best Thing or Beginning of the End? 56:56 - Where It Lands #Ruger #Beretta #RugerNews #GunNews