Your LABUBU is worthless now , here’s why...

Your playbook for doing business in Asia : https://statrys.com/youtube?v=_FUv6Eb7FuM Open a business account: https://statrys.com/getstarted?utm_source=youtube&utm_medium=organic_video&utm_campaign=youtube_description&utm_content=_FUv6Eb7FuM Labubu 00:00 Introduction 01:33 How a monster became money 04:00 Why it actually worked 06:58 Killing the golden goose 09:57 Where it stands right now 11:43 The part nobody says about China 14:20 Can they do it twice? Two years ago, almost nobody outside Asia could pronounce the word Labubu. Then Lisa from Blackpink clipped a little plush monster to her bag, posted the photo, and within a week Pop Mart's sales across Southeast Asia jumped 30%. One Labubu later sold at auction for 170,000 dollars. At its peak, this Chinese toy company was worth more on the stock market than Hasbro, Mattel and Sanrio combined. A picture book character with nine teeth, pulling in close to 2 billion dollars a year. Then it broke. Search interest fell 90%. The company lost 33 billion dollars in value. The strangest part is that Pop Mart did it to itself. In this video I explain why Labubu actually worked, the psychology that turned a 30 dollar toy into a 300 dollar asset, and how a company killed its own golden goose. #Labubu #PopMart #China