The ENTIRE History of Nutella (Ferrero) in 10 Minutes

In January 2018 a 70% discount on Nutella set off fights in French supermarkets. It all began in 1946 with a cheap loaf of hazelnut paste you cut with a knife, made because cocoa was scarce after the war. This is the entire history of Nutella and the secretive family company behind it, Ferrero: Pietro Ferrero's Giandujot, SuperCrema, Michele Ferrero and the first jar of Nutella in 1964, Kinder, Tic Tac, Kinder Surprise and Ferrero Rocher, the billionaire who almost never spoke to the press, the lawsuits and the hazelnut reports, and Giovanni Ferrero's buying spree from Butterfinger to Keebler to Frosted Flakes. Which company should we break down next? Tell us in the comments, and subscribe for more stories like this. CHAPTERS 0:00 The Nutella riots 0:36 Pietro Ferrero and the hazelnut loaf 2:00 Michele and the birth of Nutella 3:24 Kinder, Tic Tac and Rocher 4:24 The secretive billionaire 6:15 Lawsuits, palm oil and hazelnuts 7:38 The buying spree 8:26 Ferrero today 9:45 3 lessons and recap IN THIS VIDEO Pietro Ferrero made Giandujot, a solid hazelnut paste, in Alba in 1946; SuperCrema followed in 1951 and the first jar of Nutella left the Alba factory on 20 April 1964. Michele Ferrero (1925-2015) built Kinder (1968), Tic Tac (1969), Kinder Surprise (1974, per Ferrero) and Ferrero Rocher (1982), and became Italy's richest man in 2008. In 2012 Ferrero USA settled US class actions over Nutella "healthy breakfast" advertising (about $3 million) and agreed to change labels and ads. In 2019 the BBC reported migrant workers including children picking hazelnuts in Turkey; Ferrero says it has zero tolerance for human rights abuses. The European Commission's April 2026 inspections are inspections, not findings. Under Giovanni Ferrero the group bought Thorntons, Nestlé's US confectionery business ($2.8 billion), Kellogg's cookie businesses ($1.3 billion), Wells Enterprises and WK Kellogg Co (about $3.1 billion). Turnover for the year to 31 August 2025 was €19.3 billion. Some figures differ between sources (when Michele took over, Michele's fortune, Ferrero's share of the hazelnut crop, the launch year of Nutella Peanut); we give ranges or attribute them. This video reflects reporting as of 9 November 2026. Sources include Ferrero's annual reports and press releases, Il Sole 24 Ore, Gambero Rosso, The Telegraph, The Independent, The Guardian, the BBC, Reuters, CNBC, Food Dive, Forbes, CBS News, the Los Angeles Times, Deutsche Welle, ABC, NPR, US Customs and Border Protection, Marketplace, and Wikipedia with its cited sources. This channel is not affiliated with or endorsed by Ferrero or the Ferrero family. Nutella is a trademark of Ferrero, shown for identification. The thumbnail caricature of Michele Ferrero is an AI-generated illustration. Illustrations are AI-generated cartoons; narration is AI-voiced. Not financial or nutritional advice. #Nutella #Ferrero #MicheleFerrero #KinderSurprise #TotallyFineInc