Strategic Customer Insight: 5 Key Questions You Need to Answer

A major key to business success is deep customer insight. In this complimentary 30-minute webinar, Michel Tuan Pham, the Kravis Professor of Business at Columbia Business School, will explain the five major questions that any business needs to be able to answer about their customers in order to be successful. Professor Pham teaches in our Strategic Customer Insight: Understanding Your Customer for Better Value Creation program. To learn more visit: https://www8.gsb.columbia.edu/execed/program-pages/details/5097/SCI?sourceid=youtube