How Nokia Lost the Smartphone War

Why did Nokia lose its lead when it was already making smartphones—and selling more of them? Discover how the iPhone, Android, app stores and Nokia’s Windows Phone decision changed the mobile industry. From familiar keypad phones to Lumia and the Microsoft deal, this documentary explains what went wrong—and why the answer goes beyond one mistake. Which company’s story should we explain next? Tell us in the comments. Subscribe to @Whynovo1. Everything has a why. #Nokia #BusinessHistory #Whynovo