Tea Biz - "Spotlight | Tapping into the Global Well-Being Opportunity "

A newly published report by Circana finds that 78% of consumers actively practice self-care to enjoy optimal physical, mental, and social balance. Instead of expensive doctor visits and pharmaceutical remedies, they seek to prevent illness and relieve stress by consuming healthy foods and beverages, including tea. According to the American Psychological Association, nearly eight in 10 psychologists have reported seeing an increase in the number of patients with anxiety disorders since the beginning of the pandemic. Awareness of tea’s ability to relax and relieve anxiety and stress is growing, which is evident in functional formulations pairing tea with herbs. Sally Lyons Wyatt, the chief advisor for consumer goods and food service insights at Circana, joins Tea Biz to discuss new findings on self-care in a report that identified more than 55 ways consumers activate their well-being. The data-rich, free-to-download 15-page report shows how tea companies can support consumers' wellness journeys. BIO: Sally is the Global Executive Vice President and Chief Advisor for Consumer Goods and Foodservice Insights at Circana, a leading advisor on the complexity of consumer behavior. Her skills include analyzing big data to develop consumer and shopper insights and consumer relationship management. She graduated from the University of Alabama and began her career at SmithKline Consumer Products. She joined AC Nielsen in 1991 and worked as a top-level executive for more than 20 years at IRI and Symphony IRI Group, joining the company as a senior vice president in January 2001. She was twice named to the Top Women in Grocery list and is the executive sponsor of Circana’s Early Career Professionals Business Resource Group.