The new rules of social media | 2027 trends everyone should know

Think likes are still the most important metric on Instagram? Think again! I'm breaking down the social media trends that are going to shape content creation in 2027, and what you actually need to do about them. We're talking about the Instagram metrics that REALLY matter, why platforms like Instagram and YouTube want to become your entire creator business, and the rise of fake authenticity (yes, people are deliberately making mistakes in their videos now!). If you want to grow your audience, work with brands and build a creator business that lasts, here's what you need to know. Want to earn income as a creator in 2027? Join the waitlist - https://jadebeason.myflodesk.com/waitlist **SUBSCRIBE TO MY SUBSTACK** My Substack: https://tinyurl.com/3j84zbap **JOIN MY CREATOR COMMUNITY** Join my creator community: https://thecreatorproject.com/collective **HIRE MY SOCIAL AGENCY** Ready for someone to create content for you? Hire my agency: https://www.socialpeopleagency.com/ **GROWTH CHALLENGES** Fast track your journey with my social media growth challenges: https://www.thecreatorproject.com/challenge **SOCIAL LINKS** Instagram: https://www.instagram.com/jadebeason TikTok: https://www.tiktok.com/@jade_beason LinkedIn: https://www.linkedin.com/in/jadebeason/ Substack: https://tinyurl.com/3j84zbap **FREEBIES** Level up your content with this FREE Better Content Bundle: https://jadebeason.com/better-content-bundle Double your income as a creator with this FREE guide: https://www.jadebeason.com/creatorincomeguide Find your next brand partnership with this FREE guide: https://jadebeason.com/partnership-guide **EMAIL ME** Partnership enquiries: jade.beason@sixteenth.com General enquiries: hello@jadebeason.com **TIME STAMPS** 00:00 Intro 00:21 Part 1: Metrics 03:55 Part 2: Platforms want to be your whole business 06:30 Part 3: Manufactured Authenticity 08:49 Part 4: The expert backlash 12:20 Part 5: Trend fatigue 15:08 Part 6: Social media is not the final destination **MY EQUIPMENT** Camera (sit down videos): https://amzn.to/40jLhWq Camera lens (sit down videos): https://amzn.to/4fiuo2y Camera (vlogs): https://amzn.to/3AfzFZZ Lights: https://amzn.to/4t15wEk Back light (mini): https://amzn.to/3nj3S40 Microphone (sit down videos): https://amzn.to/4fbQ2p6 Portable microphone: https://amzn.to/4htF1Si **ADDITIONAL RESOURCES** Edit your videos with Riverside (use code jadebeason for 15% off!) - https://creators.riverside.com/JadeB Level up your YouTube SEO with Tube Buddy - https://www.Tubebuddy.com/WeSidehustle BTW - Results can't be guaranteed, however this video should provide you with strategies and tactics to help you on your journey :). DISCLAIMER: Some of the above links may be affiliate links, meaning if you purchase a product or service via these links I may receive a small commission/reward, at no additional charge to you! Helping you bridge the gap between creating the content you love and earning an income.