How New Ideas Spread: Innovators, Early Adopters & the Adoption Curve

The Diffusion of Innovations Theory explains how new ideas, products, and trends spread through a community in a predictable pattern. Introduced by sociologist Everett M. Rogers in 1962, it classifies people into five adopter categories: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. JOIN us as a Youtube member for special perks: ❤️ https://www.youtube.com/channel/UC-RKpEc4eE9PwJaupN91xYQ/join SUPPORT our mission to create free video lessons on Patreon: ❤️ https://www.patreon.com/sprouts FOLLOW us on facebook: 👍 https://www.facebook.com/sprouts.schools/ DISCOVER more Sprouts Channels and our other projects here: ✨ https://bio.link/sprouts 1,000 THANKS to our patrons and members who made this video possible: 🙏 Alfred Holzheu, Andreea Manolica, ArkiTechy, Arlene Weston, azad bel, Binoy Pillai, Bradley Kilmovitch, Braincuriosities, Carmina Marinca, Cedric.Wang, Christoph Becker, Coach Moteib, deanme9, Digital Innovators, Dr. Matthias Müller-Mellin, Duane Bemister, Ellie Simon, Eva Marie Koblin, Frank Fox, Gerardo Enrique Nieto, glenys, Granson, Heart of Texas Play Therapy, LLC, Izzy, Jeffrey Cassianna, Jennifer Chua, Jim Pilgrim, Joanne Doyle, Jose Manuel Rodrigues, Karen Byrne, Kevin Deasy, Leonel, Liam Dalling, Linda Kinkead, Lorena, Lucia Simone Winston, Marcel, Mathias Hemetsberger, Mezes.Macko, Michael Paradis, Michel Kuhne, Muhammad Humayun, Oweeda Newton, Pablo, Patson_Lim, Quick Buyun, Rajko Damjanac, Raúl, Raymond Fujioka, sameerr M, scripz, Sergio Correia Freitas, Sigrid, SleepySl0th, Stefan Gros, The Wermat Productions, Yvonne Rivers, 헤롱 헤롱 and all the others.Thank you! To join them visit www.patreon.com/sprouts COLLABORATORS Script: Jonas Koblin Cartoon artist: Pascal Gaggelli Producer: Selina Bador Voice artist: Matt Abbott Coloring: Nalin Editing: Peera Lertsukittipongsa Sound Design: Miguel Ojeda Publishing: Vijyada Songrienchai SOUNDTRACKS Badly Behaved - Shaun Frearson Music ID: Z2P1P4KFI0MZSKFY On https://sproutsschools.com, you will also find: - Links to all our sources - Ideas for a classroom projects for each video - The full script, core graphics and additional resources - The video without background music (good for divergent minds) CHAPTER 00:00 Innovation path 00:13 Diffusion of innovations theory 00:23 The innovators 00:41 Early adopters 01:01 Early majority 01:18 Late majority 01:35 The laggards 01:51 Speed of diffusion 02:01 Roger’s definition 02:15 Adoption factors 03:12 What do you think? 03:34 Ending 03:48 Patrons credits #sproutsschools #diffusionofinnovations #socialscience #technology #innovationtheory #everettrogers #adoptioncurve #marketing #econ