The Hero Archetype 🦸🏾‍♂️

THE HERO ARCHETYPE AT A GLANCE ❤️ CORE DESIRE: Mastery; to prove one’s worth through courage 🎯 GOAL: Expert mastery in a way that improves the world 💡 STRATEGY: To be as strong and competent as possible 💪 STRENGTH: Competence and courage 🌩️ WEAKNESS: Arrogance; always needing to battle __ VIDEO CREDITS 🎨 CREATIVE DIRECTION: Kathy Borysiak 📹 VIDEO EDITING: Rhiannon Box 🎤 VOICEOVER: Gail Chaffee __ ABOUT THE HERO ARCHETYPE Known for their competence and reliability, the Hero is driven by their core desire to prove their worth through courage. They are a protector and a leader to those around them; dutifully in service to the greater good. The Hero is quick to rise up to any challenge–eager to demonstrate their competence and strength as they head bravely into battle. They strive for expert mastery in all pursuits, hoping to leverage their strength and courage to make the world a better place. The Hero’s weakness is a sense of arrogance and antagonism–literally an Achilles heel–but if they can overcome that tendency, they can truly triumph over adversity. __ WHY LEARN ABOUT ARCHETYPES? Using Archetypes to create user personas is a fantastic way to create effective eLearning courses that really connect to your learners. By creating user personas, we can think more about what voice to use, which visuals to include, and how to really connect with our audience through our eLearning content. Chances are that your learners embody some elements of each of the archetypes, but there are likely two or three that dominate for a particular learner group. Consider these archetypes as you're building your user personas to build deeper user empathy with your audience.