The Magician Archetype 🔮

THE MAGICIAN ARCHETYPE AT A GLANCE ❤️ CORE DESIRE: Power and knowledge 🎯 GOAL: To make dreams come true 💡 STRATEGY: Develop a vision and live by it 💪 STRENGTH: Finding win-win solutions 🌩️ WEAKNESS: Becoming manipulative __ VIDEO CREDITS 🎨 CREATIVE DIRECTION: Kathy Borysiak 📹 VIDEO EDITING: Owen Bryant 🎤 VOICEOVER: Gail Chaffee __ ABOUT THE MAGICIAN ARCHETYPE Driven by their core desire for power and knowledge, the Magician has a mysterious ability to bring their visions to life. They are magnetic visionaries; keen observers of the world who see possibility and provoke change without batting an eye. While the results of their actions may appear mysterious to onlookers, the Magician is merely a talented strategist who can spot win-win solutions from a mile away. They are persuasive; influential. In their quest to realize dreams and spot solutions, the Magician may trend toward manipulation as they seek to effect change. __ WHY LEARN ABOUT ARCHETYPES? Using Archetypes to create user personas is a fantastic way to create effective eLearning courses that really connect to your learners. By creating user personas, we can think more about what voice to use, which visuals to include, and how to really connect with our audience through our eLearning content. Chances are that your learners embody some elements of each of the archetypes, but there are likely two or three that dominate for a particular learner group. Consider these archetypes as you're building your user personas to build deeper user empathy with your audience. It is their hope that by being a force of transformation, they will unlock the secrets of the universe.