Berner: Untold Beginnings, Hustling, & The Cookies Blueprint

History of the Bay Podcast Ep. 135: Berner has become one of the biggest entrepreneurs in music, clothing, and cannabis; but his journey started with humble beginnings from the Bay Area to Arizona. Falling into the scenes of San Francisco rap and hustling, he got his start working at the Hemp Center and parlaying his cannabis connections into music opportunities. Dregs One and Berner first met during those early days, and this podcast is a detailed discussion into his beginnings. From his first ventures into exotic strains, collaborations with the Jacka and Messy Marv, to launching the Cookies brand, this is a must-see episode for anyone interested in learning how Berner became the mogul he is today. Presented by 1Hundred Years Enterprise Foundation https://1hundredyears.biz Presented by Lumales Tamales https://lumales.com -- For promo opportunities on the podcast, e-mail: info@historyofthebay.com -- History of the Bay Spotify Playlist: https://open.spotify.com/playlist/3ZUM4rCv6xfNbvB4r8TVWU?si=9218659b5f4b43aa Online Store: https://dregsone.myshopify.com Follow Dregs One: Spotify: https://open.spotify.com/artist/1UNuCcJlRb8ImMc5haZHXF?si=poJT0BYUS-qCfpEzAX7mlA Instagram: https://instagram.com/dregs_one TikTok: https://tiktok.com/@dregs_one Twitter: https://twitter.com/dregs_one Facebook: https://facebook.com/dregsone415 0:00 Dregs & Berner’s history 5:30 The Bay to Arizona 11:20 Passion for cannabis 15:20 Sunset District underworld 22:26 Early raps: Conceit, Don Toriano 28:04 Hemp Center & legalization 32:58 Kush, Cherry Pie & Cookies 40:30 Creating a brand 43:40 Goldtoes 45:16 Online haters 47:57 The Jacka 53:10 Messy Marv 55:34 “Yoko” - Chris Brown, Wiz Khalifa 1:04:53 Walking away from the game 1:08:22 Taylor Gang 1:12:38 Cookies Clothing 1:16:22 Current projects #berner #cookiessf #bayarea #podcast