Why Almost Every Celebrity Weed Brand Fails | LMC Media

Celebrity weed brands keep dying and LMC has a theory about the room where those deals get made. Everyone at that table is incentivized for the deal to close. Nobody gets paid to say no. So even when someone in there knows cannabis works nothing like liquor licensing, there's no reason for them to speak up. He walks through why the ones that survive all have the same thing in common: they live it. Wiz with Khalifa Kush. Method Man out there in the story feeds gifting boxes. TCA reps working events. Compare that to Jay-Z and Monogram, where the D'Ussé playbook got copied into an industry that doesn't work that way. Then the Drake and Canopy Growth story. LMC interviewed Bruce Linton, Canopy's founder, who told him the deal was a promo vehicle. Canadian rules block direct brand advertising, but you can advertise through news, so every press release about Drake was the actual product. He doesn't think they ever seriously intended to launch a brand. Plus why running a cannabis company like a tech company doesn't work, and his actual advice if a celebrity asked him how to enter the space. Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com. Subscribe for new episodes every week. Faven Lighting. Under canopy lighting that's changing how facilities and grow rooms get built. They'll put together a full layout for your setup, whether you're running HPS, double-ended, fluorescent, or LED. Use code FSOTD. https://favenlighting.com/ Chapters: 0:00 Why they fail 0:56 Liquor brands live it 2:03 Any that actually worked 3:44 Wiz is the exception 4:33 It has to be your identity 5:54 The Drake clown show 7:02 Weed isn't a tech company 8:36 The room he'd build 10:17 What he'd tell a celebrity 11:04 The OVO40 episode 13:07 Fund it, don't name it 14:18 Nobody gets paid to say no #LMCMedia #FSOTD #FirstSmokeOfTheDay #CannabisIndustry #CelebrityBrands #Drake