How White Became Apple’s Signature Color

Thank you to Bilt for sponsoring this video! Start earning rewards on rent and mortgage payments when you sign up at https://bilt.yt.link/IJlvgG6?qr=1 ______ For years, you could recognize who was using an Apple product without even seeing it. For example, someone wearing white headphones almost certainly had an iPod in their pocket. A design approach Apple still uses today with AirPods. But just a few years before the iPod, Apple’s computers were known for bright colors and translucent plastic. So how did white become their signature color?