Simon Sinek and The Big Lie: Why High Performers with Low Trust Are Killing Your Company

What if the metrics you worship are slowly poisoning your business? Most companies obsess over revenue, EBITDA, and quarterly goals. But here’s the inconvenient truth: Those numbers are incomplete—and they often reward the very behavior that destroys your culture. In this video, you’ll discover: - Why momentum matters more than temporary wins - How Navy SEALs identify toxic high performers you must remove - The brutal truth about bestseller lists, vanity metrics, and fake credibility - A new way to measure trust and long-term value inside your team Are you sure you’re not promoting the wrong people? Would it be a ridiculous idea to learn more? • Buy the Five Obsessions of Elite Organizations book or Audible at: https://FiveObsessions.com • Take the free Elite Organizations Assessment: https://nextlevelgrowth.com/assessment/me/ • Visit the Team page of our website to explore working directly with a Next Level Growth Partner & Business Guide: https://nextlevelgrowth.com/team/