Exclusive Look Inside Fjällräven’s Innovation Lab | Where the Work Gets Done

Shop our full Fjällräven collection on Huckberry: https://bit.ly/4f08DqA This is the first episode of our brand new series, "Where the Work Gets Done." We traveled to Stockholm, Sweden to meet up with Martin Axelhed, CEO of Fjällräven, at the brand's legendary Innovation Lab. Hidden in plain sight in Stora Skuggan, located right next to downtown Stockholm, a quiet city park that feels worlds away from the hustle and bustle, this is where Fjällräven’s best ideas are born. Join us for a walk-and-talk as we dive into Martin's journey to CEO 20+ years ago, explore the incredible design of their workspace and see firsthand how this nature-bound lab allows them to constantly tinker, test, and build some of the best outdoor gear on the market. Thanks to our friends at Fjällräven for partnering with us on this video: https://bit.ly/4f08DqA Subscribe to the Huckberry YouTube channel: https://bit.ly/4Bq8GWy Chapters: 00:00 Intro 00:34 Martin's Story 01:13 Stora Skuggan 01:48 Satellite Office 02:02 The Mudroom 02:47 The Innovation Hub 05:46 The Storage Room 07:20 The Show Room 08:08 The Meeting Space 10:47 The Product Archive 12:27 The Connection to Nature 13:54 The Work #huckberry #wheretheworkgetsdone #fjällräven