The Momentous Standard®: Sourcing Whey Protein in Ireland

The Momentous Standard® is built on three principles: science, sourcing, and certification. In this film, our co-founder and CEO Jeff Byers and VP of Product Matt Chorney travel to Ireland to see where our whey protein isolate begins and how it is made. They visit a dairy farm in the Tirlán co-operative, where farmer Sean milks 124 cows and grass makes up over 95% of the herd’s diet. They then go inside the Tirlán facility in Ballyragget to see the cold process behind whey protein isolate. Along the way, Tirlán farmers and team members explain how the co-operative works, what they look for in the milk, and why quality starts with the cow. Protein is a fundamental macronutrient, and sourcing from a dairy with this level of transparency lets us hold our ingredients to the same standard as everything else we make. That standard often makes products harder to build, costs more, and slows us down. It is also who we are.