From Prison Cell to Boardroom: Jeff Rowe’s Extreme Ownership Journey | Everything Counts

Hosts Jamie Small and co-host George Azzi sit down with their long-time mate Jeffrey Morgan (Jeff Rowe) — strategist, global entrepreneur, 2025 Global Awards Wellness Coach of the Year. From homeless at 12 on the streets of Redfern, 20 years behind bars, surviving family trauma, abuse cycles, suicide loss and a notorious criminal past (including bank robberies planned like a footy team), Jeff made the decision: no more excuses, only extreme ownership. He shares the raw truth about breaking generational trauma, rebuilding as a father, the “GPS to life” weekly planner, running towards everything that scares you, training as non-negotiable discipline, small habits that compound, integrity, and why everything counts — every choice, every habit, every action, every day. A powerful, no-BS conversation packed with tools for men ready to level up in life, business, health and fatherhood. Recorded and produced at The Grey Creative Caringbah.