How to Land a $17 Million Gift (The Planned Giving Secret) Part 1

Are you missing out on the largest gift your nonprofit will ever receive? We are currently in the middle of the "Great Wealth Transfer," where trillions of dollars are changing hands. Yet, most small nonprofits miss out because they think planned giving is too complicated or only for giant institutions. In this video, Fundraiser Robin Thompson busts the biggest myths about legacy giving and reveals why your most likely donors aren't who you think they are. In this video, you’ll learn: • Sutton’s Law: Why you need to stop focusing on checking accounts and start looking at assets. • The Age Myth: Why 65% of bequest donors are actually under the age of 65. • The Wealth Myth: How donors with modest means (earning under $75k) are driving the majority of planned gifts. • The 200x Rule: How one planned gift can equal 200 to 300 times a donor's annual contribution. Watch the rest of the series: • Part 2: How to Talk to Donors Without Being Awkward [Link to Video 2] • Part 3: Starting a Program on a $0 Budget [Link to Video 3] TIMESTAMPS: 0:00 - The Great Wealth Transfer 0:32 - Sutton’s Law & Fundraising 1:55 - Myth #1: Planned giving is only for the elderly 2:12 - Myth #2: Only wealthy people make planned gifts 2:37 - The impact of a single planned gift 3:07 - What’s coming in Part 2 Are you ready to grow your legacy giving? Let me know in the comments if your nonprofit has a strategy in place or if you’re just starting out! #NonprofitFundraising #PlannedGiving #FundraisingStrategy #PuttingTheFunInFundraising #RobinThompson #LegacyGiving