REESE'S Stuff Your Cup Experience

The REESE'S Stuff Your Cup experience is an interactive attraction hosted by Hershey's where you get to customize and build a massive, one-pound Reese's Peanut Butter Cup. Where to Find It This unique, award-winning experience is exclusively available at two select Hershey's Chocolate World locations:Hershey, Pennsylvania (located right next to Hersheypark)Times Square, New York CityHow the Experience WorksGuided by "Tasteologists," the customization process follows a few decadent steps: Choose Your Mix-Ins: You select up to four distinct mix-ins from an assortment of sweet and salty options. Popular choices typically include Reese's Pieces, Reese's Puffs cereal, chopped Reese's cup pieces, Hershey's chocolate chips, crushed cookie bits, mini marshmallows, pretzel bits, and salty potato chips. The Peanut Butter Fold: The Tasteologists take two massive scoops of fresh, authentic Reese's peanut butter (shipped straight from the factory) and fold your chosen mix-ins directly into it. Stuff the Shell: This customized peanut butter blend is packed into an oversized, hollow milk chocolate shell. Add Your Toppings: You choose up to two sauces or liquid toppings to drizzle over the filling. Options include Reese's peanut butter drizzle, Hershey's chocolate syrup, caramel sauce, and marshmallow fluff. Seal with a Lid: Finally, a heavy chocolate lid is placed on top to seal the entire one-pound creation, which is packed into a special, collectible souvenir box. Pricing & Reservation Details Cost: At the Hershey, PA location, tickets are priced around $21.99 plus tax. At the Times Square, NYC location, it is priced around $24.98 plus tax. Availability: While reservations are not strictly required and you can buy tickets on-site, guests visiting the Hershey, PA location can purchase tickets online in advance to secure preferred arrival times. Pro Tip: Because the center features un-preserved, fresh factory peanut butter, it stays incredibly soft and gooey. Many visitors recommend placing the cup in a refrigerator or freezer for about an hour after your visit to harden it enough to cut clean slices—or you can break off pieces of the hard chocolate lid to dip directly into the peanut butter center like nachos! @HersheysChocWorld @hersheys @Reeses