The difference between Chambers and Partners and Legal 500 | Kidd Aitken Legal Marketing

Matthew Cripsey, Head of Training, and Chloe Thomson, Head of Legal Directories at Kidd Aitken, sit down together to discuss the prestigious legal directories Chambers and Partners and the Legal 500. Covering their differences in research methodologies, what first-time applicants can expect from the process, and how regions across the world see them differently. Kidd Aitken is the world’s largest legal directories and awards consultancy. We believe that appearing in the top tiers of legal directory rankings is the best form of marketing any law firm can have. Kidd Aitken’s international team comprises former editors and researchers from Chambers, Legal 500 and other major legal directories who operate in both US and UK time zones. We undertake the entire legal directory submission process, significantly easing the burden on firms. To date, we have worked with over 200 law firms in six years of operation. www.kiddaitken.com