From Zero to Hero: A Marketing Sophistication Framework | PAKCon 2020

As companies scale, they need to progress in marketing maturity with regards to approaches used in acquisition and engagement, analytics setup, tool infrastructure and organization in place. Project A Partner Florian Heinemann and CMO Philipp Werner elaborate on six marketing sophistication stages with the objective of providing marketeers with a framework to ensure focus on the right challenges at the right time. 📺 Subscribe to our YouTube channel: https://www.youtube.com/c/Projectaberlin?sub_confirmation=1 🎫 Project A Knowledge Conference website: https://knowledge-conference.project-a.com/ The annual Project A Knowledge Conference – short PAKCon – is an event for anyone who is interested in digital innovation, venture capital, and entrepreneurship. Experts from every area of digital operations will share their insights and best practices. From marketing to development, from sales to branding, from data science to product management: We’ve got you covered. 🌐 Project A channels: 🖥 Website: https://www.project-a.com/ 📱Social: https://www.linkedin.com/company/project-a-ventures https://twitter.com/ProjectAcom https://www.facebook.com/projectaberlin# 📓 Blog: https://insights.project-a.com/ 🎵 Podcast: https://soundcloud.com/projectaberlin https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg 🚀 Careers at Project A and our portfolio: https://www.project-a.com/careers/ Contact: Project A Services GmbH & Co. KG Julie-Wolfthorn-Str. 1 10115 Berlin General inquiries: info@project-a.com